Resources / The answer layer
Field notes, playbooks and methodology on answer engine optimization, how AI engines decide who gets cited, and how to become that source.
FUNDAMENTALS · 6 MIN READ
Three acronyms, three jobs. SEO earns retrieval, GEO earns citation, AEO manages how the answer describes you. Most of the work overlaps; the measurement doesn't.
Read →Learn the basics
The primer path: what GEO is, how it differs from SEO, how engines pick their sources, and the two files that brief AI about your site.
Free scan
The scan is a static read of how ready your site is to be cited. Answer monitoring is the paid product, this tells you whether the groundwork is in place.
Every post
FUNDAMENTALS · 7 MIN
What is GEO? Generative Engine Optimization, explained from zeroGEO is how brands get found when buyers ask AI instead of searching. The plain-language primer: what it is, how it differs from SEO, and the five things AI engines actually reward.
10 AUG 2026TEARDOWN · 9 MIN
Profound vs Peec AI vs Otterly: which AI visibility tracker fits which team04 AUG 2026RESEARCH · 8 MIN
Best GEO tools: what generative engine optimization software actually does03 AUG 2026PLAYBOOK · 8 MIN
How to choose an AI visibility tool: an 8-point evaluation checklist03 AUG 2026RESEARCH · 12 MIN
The best AEO tools in 2026, compared02 AUG 2026PRODUCT · 7 MIN
What we get wrong: a methodology note on model-recalled citations01 AUG 2026PRODUCT · 8 MIN
The 28-day loop: shipping a fix and proving it movedThe core operating rhythm of AEO work: one declared change, one scoped prompt set, one 28-day window, one measured verdict. Here is the loop end to end.
27 JUL 2026PRODUCT · 7 MIN
Why a visibility score without attribution is a vanity metric22 JUL 2026TEARDOWN · 8 MIN
Reading an AI answer like an analyst: position, framing, hedging18 JUL 2026PLAYBOOK · 7 MIN
Should you allow GPTBot? The block-training / allow-search split14 JUL 2026RESEARCH · 6 MIN
llms.txt: what it does, what it doesn't, and whether to bother10 JUL 2026RESEARCH · 9 MIN
How answer engines choose sources - what the research actually shows06 JUL 2026FUNDAMENTALS · 6 MIN
What “share of voice” means when there's only one answer01 JUL 2026PLAYBOOK · 7 MIN
Entity consistency: the boring fix that moves AI visibility most27 JUN 2026FUNDAMENTALS · 6 MIN
AEO vs GEO vs SEO - one job each, and where they overlap23 JUN 2026PLAYBOOK · 7 MIN
How to get cited by Perplexity: what the retrieval layer actually rewards19 JUN 2026FUNDAMENTALS · 8 MIN
Why your brand doesn't appear in ChatGPT answers (and how to diagnose it)15 JUN 2026Glossary
Share of voice, grounding, retrieval, llms.txt, what each one means and where people get it wrong.